Digital Marketer

Arlington, TX

Pamela possesses expertise in both web development and digital marketing, culminating in a harmonious fusion of strategic acumen and creative flair. This unique blend equips her to conceive and execute diverse campaigns for different organizations successfully. Pamela takes pride in her adeptness at envisioning marketing concepts and skillfully translating them into compelling visual elements that drive triumphant campaigns. She is currently in search of a position that will empower her to leverage her diverse skill set, all while facilitating a continuous journey of growth and development.

  • #WebDevelopment
  • #DigitalMarketing
  • #MarketingStrategies
  • #ProjectExecution

Super Powers

  • Proficient Multifaceted Skill Integration
  • Adaptive Strategy Alignment and Execution
  • Thorough and Cohesive Project Oversight
  • Expert Stakeholder Relationship Management


  • Bachelor’s In Web Design and Multimedia
  • Certificate in Full Stack Web Development with MERN

Web Development / Digital Marketing
Shelf Pull Buys

In this role, Pamela:

  • Engineered an innovative e-commerce platform as an expansion strategy, broadening sales avenues to complement established platforms such as Ebay, Mercari, and Facebook Marketplace.
  • Orchestrated the meticulous preparation of inventory items for sale, encompassing the capture of high-quality product imagery and precise incorporation of details like descriptions, sizes, and measurements into the inventory database.
  • Assumed responsibility for the creation, operation, and upkeep of the company’s e-commerce store, meticulously ensuring the accurate portrayal of products across various sales channels.
  • Directed the curation and management of digital assets, which encompassed product descriptions, measurements, and photographs, all tied to unique UPC codes.
  • Played a pivotal role in the company’s achievements by attaining the prestigious Top Seller status on Ebay and maintaining a steady influx of orders across all sales channels.
  • Spearheaded efforts resulting in heightened sales and revenue, attributed to the successful implementation of the alternative e-commerce platform.
  • Fine-tuned product listings, leading to amplified customer engagement and conversion rates.
  • Attained the esteemed Top Seller status on Ebay, bolstering the company’s reputation and credibility within the marketplace.
  • Nurtured an unwavering stream of inbound orders from diverse sales channels, effectively fostering continual business growth.
Brand Manager / Web Development / Digital Marketing
Herman Boswell Property Management

In this role, Pamela:

  • Oversaw the branding initiatives of multiple establishments, including CokersBBQ (BBQ restaurant), Pet and Bird Clinic (veterinary clinic), Lone Star Self Storage (storage facility), and Citizens Commission for Human Rights (non-profit organization).
  • Implemented organic SEO techniques to enhance website visibility and search engine rankings for the businesses. Monitored website performance through Google Analytics, tracking crucial metrics like organic traffic, bounce rates, and conversion rates.
  • Developed and executed effective pay-per-click marketing campaigns, driving targeted traffic and boosting conversion rates. Tracked campaign metrics such as click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS).
  • Strategized and coordinated successful promotional events, amplifying brand exposure and attracting new patrons. Tracked attendance figures and evaluated events’ impact on customer acquisition and sales.
  • Launched strategic Facebook advertising campaigns, broadening audience reach and fostering engagement. Monitored metrics like reach, impressions, click-through rates, and conversions.
  • Produced and enhanced engaging video content for social media platforms, elevating brand visibility and user engagement. Tracked video performance metrics such as views, likes, shares, and comments to gauge content effectiveness.
  • Provided valuable insights and forecasts to steer marketing and business strategies. Monitored market trends, analyzed competitor data, and offered recommendations to capitalize on emerging opportunities.
  • Implemented effective sales funnels and targeted email marketing campaigns, nurturing leads and driving conversions. Analyzed email open rates, click-through rates, and conversion rates to optimize campaign performance.
  • Managed the maintenance of 80 domains on a WHM server, ensuring smooth operations and uninterrupted uptime for the businesses’ online platforms.
  • Proactively managed the online reputation of the businesses, monitoring online reviews and implementing strategies to maintain a positive brand perception.
  • Assisted with the management and troubleshooting of point-of-sale systems and IT technology, ensuring seamless operations for the businesses.
Web Designer

In this role, Pamela:

  • Collaborated with more than 250 clients spanning diverse industries, illustrating a keen adaptability to varying requisites and budgets.
  • Engaged in thorough consultations with clients, comprehending their goals and objectives. This facilitated the recommendation of strategies and solutions tailored to their projects.
  • Crafted comprehensive project plans in alignment with client aspirations, ensuring the efficient execution and punctual delivery of web design and marketing undertakings.
  • Empowered clients by providing extensive training on basic site maintenance and management subsequent to project completion. This enabled them to autonomously manage day-to-day website operations.
  • Assimilated and applied a broad array of skills, including HTML, CSS, responsive design, ecommerce development, video editing, template customization, SEO, site optimization, and training. This diverse skill set facilitated the delivery of holistic solutions that surpassed client expectations.
  • Formulated and developed websites attuned to client requirements and objectives, yielding heightened online visibility, user engagement, and conversions.
  • Successfully met stipulated project timelines, thereby demonstrating adept project management skills and a commitment to promptly meeting client expectations.
  • Upheld elevated client satisfaction levels through the consistent delivery of quality work, exceptional customer service, and the steadfast achievement of project objectives.
  • Fostered a reputation for delivering prosperous projects, leading to recurring business from contented clients and garnering referrals to new clientele.