The outsourcing vs in-house subject has been debated for the last two decades in almost all industries, including agencies. Some companies prefer to expand their networks, reduce overheads and outsource, while other companies prefer in-house for native language skills and easy timezone management. There are plenty of reasons to choose between in-house vs offshore, so … Read more
Although it might seem like a clich?, software engineers and marketers rarely see eye to eye in many agencies. After collaborating with the technical team, a CMO may ask, “Why is Understanding the Development Team such a Challenge?” However, this “conflict” between marketing and engineering is brought about by certain factors for which both sides … Read more
A significant barrier many teams face in their operations is the undeniable communication barrier between non-tech and tech teams. For instance, project managers and marketers may want projects done quickly in a typical marketing agency, while software engineers typically want to take their time on projects. Also, these teams speak different languages (both figuratively and … Read more
Some think that these roles or positions if you will are one and the same. That a ScrumMaster can easily fill the role of a Project Manager and vice versa, however, a closer look reveals some large differences in mindset and execution. Let?s dig in. Unlike a Project ?Manager? a ScrumMaster is a servant leader, … Read more
Creative projects (e.g., video production, marketing campaigns, web design, etc.) are characterized by a predetermined budget, strict timeline, and a diverse group of people in the team. Many things happen simultaneously, and requirements changes may occur often and almost arbitrarily. This causes uncertainty about the project timeline and the resources needed (people and money). There … Read more
The Waterfall model is the earliest Software Development Lifecycle approach that was used for software development, long before the Agile approach was embraced. As the Waterfall Model illustrates the software development process in a linear sequential flow, it means that any phase in the development process begins only if the previous phase is complete. In … Read more
The Waterfall model is the earliest Software Development Lifecycle approach that was used for software development, long before the Agile approach was embraced. As the Waterfall Model illustrates the software development process in a linear sequential flow, it means that any phase in the development process begins only if the previous phase is complete. In … Read more
Some think that these roles or positions if you will are one and the same. That a ScrumMaster can easily fill the role of a Project Manager and vice versa, however, a closer look reveals some large differences in mindset and execution. Let?s dig in. Unlike a Project ?Manager? a ScrumMaster is a servant leader, … Read more
Introduction In the fast-paced world of digital agency ownership, relying solely on gut instincts and quick decisions may not suffice. While there’s merit to quick action, calculated, data-driven decisions bring extreme value to the table. Today, we’re diving deep into one such critical decision: should you onboard a Senior Project Manager as a Full-Time Employee … Read more
In times of economic uncertainty, many firms often face difficult decisions, ones that can fundamentally alter their trajectory as well as future state. The difficult conversations of ‘breaking even,’ the fear of ‘another round of layoffs,’ and the anxiety around meeting payroll feel too common. However, a crisis, though daunting, presents unique opportunities for reassessment … Read more